Pandemic Playbook Posts

Like every other facet of life, consumer behavior has been impacted profoundly by COVID-19 pandemic and the ensuing response to it. As lockdowns were announced, people rushed to hoard household essentials such as toilet papers, hygiene products and non-perishable food items. Everything in the economy, except for essential services such as household supplies, remained shut for months and are only slowly re-opening. Staying indoors for months resulted in people reassessing thei

As the lockdown rules are eased and economies are slowly reopened, workplaces will be one of the first places which will see some sort of a return to normal. For economies to recover from the shock of the COVID-19 crisis, it is crucial that safety and wellbeing of the returning workforce is ensured. To this end, various governments and public health authorities have issues guidelines prescribing safety measures at workplace. These typically include Precautions and preventive

Grocery stores and food markets have been open throughout the lockdowns and shelter in place orders. They have had to come up with new procedures, signs and protocols to ensure proper physical distancing in order to keep their staff and customers safe. As countries beginning easing lockdowns, a new normal will continue to evolve for how we shop. Groceries and market places have already implemented several design solutions to maintain appropriate social distancing. Some of the

Physical Distancing has become a key requirement to contain the spread of the Coronavirus. But it has been challenging for many societies and countries to observe it to the tee, given the human tendency to underestimate the risk and chance of infection. As coping fatigue develops, especially in nations where the lockdown has been extended, it becomes very important to frame and communicate messages about physical-distancing in a way that motivates people to stay compliant to

During lockdowns and shelter in place orders, not everyone is afforded the opportunity to work from home. Unfortunately the majority of essential service workers are generally receiving lower pay with less health insurance benefits even though they provide us all with the essential services that our communities require to exist. Our postal workers, farmers working in the fields, transportation workers, cashiers, sanitation departments and the myriad of other individuals are c