Supporting the Development of a New Norm - Mask Wearing
We are in need of a new set of norms around wearing masks in public. Mask wearing has already been established as a norm in many East Asian countries for a variety of purposes - epidemics, air pollution, flu season as well as coping with allergies. Masks have come to symbolize solidarity and are perceived as a collective responsibility, especially with the saliency of epidemics such as SARS. There are several beliefs that have delayed the adoption and adherence of mask wearin