Pandemic Playbook Posts

The Pandemic Playbook is currently under construction. New content, format and organization will continue to be created and refined.

Using social solidarity messaging to drive mask wearing behaviour

A lot of mixed messaging around mask usage has led to a lot of confusion on the ground about whether masks are effective in safeguarding...

Leveraging Elements of Control, Connection and Distraction during Ongoing Isolation

The majority of us are facing long periods of lockdowns and shelter in place orders. This abrupt shift to a new normal takes a toll on...

Leveraging First-Hand Accounts as a Stigma Reduction Strategy

It is well known that stigma has played a significant role in deepening the suffering of people affected by any major infectious disease...

Contextually Specific Visual Cues Provide Clarity in Uncertain Times

When given the action to remain six feet apart from others in order to limit transmission of COVID-19, we are left with a new normal and...